There are only two ways to influence human behavior: you can manipulate it or you can inspire it."
This quote, take from Start with Why: How Great Leaders Inspire Everyone to Take Action, provides a snapshot into Simon Sinek's claim on how to get people to buy into your creations. Getting people behind your idea or your business is hard. There are millions of people with thousands of businesses who want the marketplace to buy into what they have to offer. So how to the successful people enroll people to buy their products and more so, become loyal followers?
The answer, Sinek claims, is in getting people to understand WHY you are doing something. It may sound simple but it is in fact very easy for one to lose WHY they do something and confuse it with WHAT they do.
By using the most successful of examples: Apple Inc., Martin Luther King, The Wright Brothers and more Sinek puts these industry disrupters under the microscope of their motivations and uncovers their WHY and how it affected millions of people world wide.
The below video offers a glimpse into Sinek's claim:
His book can also be purchased here